I had to find a way to use monitor ICC profiles on my linux box.

After a bit of researching I found that there is a nice application called ‘dispwin’ which is included in argyll package

sudo apt-get install argyll

dispwin /path/to/the/profile.icc

Easy.
In the same way you can write a bash script if you want to execute it on startup. I added the command to the end of /etc/mdm/Init/Default for Linux Mint 17

UPDATE: for Ubuntu MATE I added the command to /usr/lib/lightdm/lightdm-greeter-session